E-shop development with ERP integration: catalogue, stock and orders in one system

Bytesoft builds e-shops for the Greek market: a catalogue search engines can read, mobile checkout, payments, shipping and an ERP bridge so stock, prices and orders do not live in spreadsheets. We do not ship a stock theme with plugins. You receive a store your team can run — based in Patras, serving Greece.

Types of e-shop

The brief does not start with a theme. It starts with who buys and how you price.

B2C retail

One price list, cart, payment, shipping. Filters must work on a phone and out-of-stock items must not appear as available in the feed.

B2B with per-customer price lists

A logged-in customer sees their price, not retail. The ERP holds the list; the store applies it in the cart without manual edits.

Hybrid B2C + B2B

Two flows in one store: retail visitor and wholesale account. Without clear roles, discounts leak to the wrong group.

Marketplace seller

The e-shop is the source for Skroutz and BestPrice, not a second, disconnected stock list. Feed availability must match ERP stock.

WooCommerce or custom development?

WooCommerce vs custom for catalogue size, speed, maintenance, checkout and code ownership. The choice locks in discovery.
CriterionWooCommerceCustom
Catalogue size / SKUsHolds mid-size catalogues with proper indexes; very large catalogues need careful database and cache designDesigned for your volume from the start
Catalogue speedDepends on hosting, cache and plugins — measured before go-liveTreated as a performance target, not added later
Maintenance costCore, theme and plugin updates in the agreed scopeUpdates to your own codebase — no surprise third-party plugin
Checkout flexibilityExtendable; limits when checkout must ignore theme rulesPayment and shipping flow as in the brief
Code ownershipTheme and custom code in your repository; WooCommerce core stays openThe store’s code in your name

Platform selection guide: how to choose an e-shop. WooCommerce vs Shopify: WooCommerce vs Shopify in Greece.

Catalogue and product SEO

URL structure per category and product, no session ids, no duplicate variant pages. Colour/size variants canonicalise to the parent card when they do not deserve their own URL.

Filters produce indexable pages only when the brief asks; otherwise noindex on infinite combinations. Pagination agrees with crawl.

Product and Offer schema from the same price and availability the customer sees. Out of stock: hidden from the feed, marked in the store, no hidden add-to-cart.

Titles and descriptions are written for someone comparing, not as a keyword pile. Each product card has one main image large enough for a marketplace and a gallery that does not repeat the same crop four times.

Out-of-stock handling is a commercial choice: hide, “notify me”, or pre-order. Whatever you pick must match ERP stock and the feed — otherwise you pay for ads on items you cannot sell.

The ERP bridge

Below are the fields we sync when they enter scope. Anything missing from the table is not assumed.

E-shop ↔ ERP sync fields in the agreed scope
GroupFields
Item identitySKU, EAN/barcode, ERP item code, title, description
PricesRetail price, offer price, per-customer price list (B2B)
Stock and physicalStock per warehouse, dimensions, weight
CatalogueCategories and subcategories, attributes, filters, manufacturers, colour/size variants, gallery, enable/disable
CommerceCustomers, orders, order status, courier vouchers

Direction and frequency

We recommend one-way flow per field with one source of truth. The ERP usually owns price and stock; the store owns the order that returns. Bidirectional edits of the same field without a conflict rule produce duplicates and a wrong Skroutz feed.

“Real time” in Greek retail almost always means a window of minutes, not an instant write on every click. A push from the ERP where available; otherwise a scheduled pull with a written interval. The window lives in the project runbook — not as advertising copy.

A bridge without failure rules sells the wrong stock. The mechanics behind that — idempotency, retries, reconciliation — are described under system integrations.

Supported ERPs

ERPs in an e-shop context: connection method. We do not claim an official partnership where none exists.
ERPConnection method
SoftOneREST / SOAP by version and client access
PegasusREST / XML by version and client access
EntersoftREST / SOAP
PylonREST / DB
AtlantisREST / XML
GalaxyREST / SOAP
Prisma WinREST / XML
Epsilon SmartREST

We take an integration on after analysing access, API and fields. We do not call it a deliverable before we see those — and we are not certified partners of the vendors.

Marketplaces — Skroutz and BestPrice

Feeds are built from the same catalogue as the e-shop. Validation before send: required fields, price, availability, image, category. A wrong feed is a commercial error, not a “technical detail”.

Payments, shipping, returns

Payments and shipping rules in the agreed scope — bank gateways and courier vouchers when the ERP or carrier issues them. Returns: order status back to the ERP so stock is not left “sold”.

On the e-shop, myDATA covers per-order invoicing. A general AADE integration for accounting is covered under system integrations.

Returns and partial shipments need a status the ERP understands. If the store says “returned” and the ERP still says “invoiced”, stock and the document drift until someone fixes them by hand.

Project steps

  1. Discovery: SKUs, languages, warehouses, ERP, marketplaces, who supplies the content. Deliverable: field list and source of truth per field.
  2. Proposal and milestones: platform, cost band after analysis, kickoff calendar. Deliverable: written scope.
  3. Catalogue and UX: categories, filters, product card, checkout. Deliverable: URL structure and page templates.
  4. ERP bridge and feeds: mapping, staging tests, Skroutz/BestPrice validation. Deliverable: field table and sample feeds.
  5. QA and go-live: devices, test order, ERP failure. Deliverable: go-live checklist.
  6. Handover: repository, credentials, admin training, agreed support.

Cost bands and timelines

We do not quote a price without measuring your catalogue; the bands show what changes scope and the amount locks after discovery. In detail: e-shop cost factors.

Frequently asked questions

Does the e-shop connect to SoftOne or Pegasus?

Yes, as a store bridge: products, stock, prices and orders sync with the ERP you can access and document. We are not certified partners of the ERP vendors; we build on the documentation and access you hold. Other ERPs enter scope after analysis.

WooCommerce or a custom platform?

WooCommerce fits a manageable catalogue when you want flexibility without rebuilding checkout. Custom fits when SKUs, B2B prices or checkout exceed what a theme can carry. The choice locks in discovery.

How much does an e-shop with ERP integration cost?

We do not quote a price without discovery. Cost depends on SKUs, languages, warehouses, marketplaces and who supplies the content. After analysis you get a band and milestones. In detail: e-shop cost factors.

How long does it take?

Starter with a ready catalogue: a few weeks after kickoff. Business with one ERP bridge and Skroutz: more milestones. Advanced with multiple warehouses: the timeline locks at kickoff.

What syncs with the ERP?

In the agreed scope: SKU, EAN, item code, title, description, prices, per-customer price lists, stock per warehouse, variants, gallery, customers, orders, order status and courier vouchers. Fields not on the list do not sync silently.

One-way or bidirectional?

One source of truth per field. Prices and stock usually flow ERP → store. Orders return to the ERP. Editing the same field in both systems causes duplicates — we avoid it unless discovery defines a conflict rule.

Do you build Skroutz and BestPrice feeds?

Yes, as part of the e-shop: a feed with validation of title, price, availability and images before it is sent. It is not a separate “SEO package”.

Is myDATA included?

On the e-shop, myDATA means invoicing a store order. A general AADE integration for accounting is covered under system integrations.

Can I manage orders myself?

Yes. You get admin, training and basic documentation. Day-to-day running does not require Bytesoft outside agreed support.

What if the ERP is down mid-day?

The store must know whether it sells on last-known stock or pauses orders. Those rules lock in discovery. Failure handling is covered under system integrations.

Tell us what you need

The request

Contact details

We reply on business days — first contact target within 24 hours.

For hosting the store, with resources for ERP/Skroutz cron jobs, see managed hosting for e-shops. For store infrastructure support. For product and category SEO, the monthly SEO plan. Locally, the Patras digital agency.

Last updated: 2026-09-08

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