On Skroutz you often lose sales before the customer hits buy: a feed with stale prices, stock that is not real, mismatched images, a slow e-shop checkout or SKUs that do not match the ERP. The marketplace rewards consistency — not only a low price.
Five common mistakes: (1) a feed that does not refresh often enough, (2) Skroutz price not equal to site price at click time, (3) available in the feed / unavailable at checkout, (4) titles/categories that confuse matching, (5) slow or mobile-unfriendly checkout that kills the Skroutz visit.
The fix is technical and operational: a reliable feed, ERP sync where it exists, a clean catalog and an e-shop that can take traffic. Bytesoft in Patras builds e-shops and APIs for Skroutz/ERP without number-one-on-Skroutz claims.
Measure: out-of-stock rate after click, price mismatch, conversion from Skroutz referral. Soft CTA: /en/contact/.
Services: /en/services/e-shops/ · /en/services/apis/ · guides: /en/blog/skroutz-eshop-greece/ · /en/blog/eshop-erp-integration/ · /en/blog/choose-eshop/.
Define feed refresh frequency and the source of truth (ERP or e-shop). Price mismatch at click time burns trust and behavioural signals.
Ghost stock is worse than unavailable. For SoftOne/Pegasus sync: /en/blog/eshop-erp-integration/ · /en/services/apis/.